How She Leads 200 People… Remotely (Recruit Rockstars 425)

Tracy Tobin is Chief People Officer of Denver-based Adswerve, the leading Google Marketing Analytics & Cloud Partner.
Following a 13-year career leading HR at The Integer Group, she was ready for something new.
Enter Adswerve.
Adswerve is a team of media & analytics veterans who believe that smart marketing is built on data discovery. The firm helps thousands of digital marketers, data analysts, and agencies make stronger connections with their customers through data-driven strategies.
The company has 200 people, in a distributed model.
In this 20-minute conversation, Tracy reveals how she’s building a vibrant culture… despite the team not being located in the same office.

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“Jeff has recruited Rockstars and built winning cultures for 25 years. Finally, he shows us how!” —Brad Feld, Managing Director, Foundry Group Venture Capital