Recruit Rockstars 345: 2 Founders + 2 Continents = 1 Booming eCommerce Biz

This episode is guaranteed to help you sleep more soundly.
Because ettitude (with offices in LA & Melbourne) is selling so much of its bamboo-based bedding, it’s landed on the Inc5000 list of fastest-growing companies.
Bamboo? Isn’t that hard?
Yes, but turns out it makes incredibly soft sheets, bedding, and jammies.
So Co-Founders Kat Dey & Phoebe Yu have scaled a team of 15 to make it soft on the skin, yet gentle on the planet.
Bamboo doesn’t need much water to grow, or chemicals. It’s a closed loop production system, using recycled water & solution to extract the fiber.
Kat & Phoebe recently raised a round of venture capital from Drumbeat Ventures and TA Ventures.
And in this 20-minute episode, they’ll reveal how they’re scaling the team that’ll help you sleep like a baby.

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“Jeff has recruited Rockstars and built winning cultures for 25 years. Finally, he shows us how!” —Brad Feld, Managing Director, Foundry Group Venture Capital