Private Equity + Paper Towels = Profits (Recruit Rockstars 395)

I’ve long been fascinated by unique business models.
And here’s one.
NYC-based Public Goods is a one stop shop for healthy, sustainable, everyday essentials you can trust. They sell products in personal care (shampoo), household goods (cleaners), grocery (cereal).
Uniquely, Public Goods has a $59/year membership model which allows them to smooth revenue & offer high quality products at a great value. And everything they sell is branded Public Goods.
Imagine: no more spending time choosing between a bevy of seemingly-identical brands.
Morgan Hirsh is Founder & CEO.
And he’s onto something big, because he recently closed an expansion capital round from L Catterton, the largest & most global consumer-focused private equity firm with $20B under management.
Other investors include: Listen, Day One Ventures, Yes VC, Investo, and KF Ventures.
In this 20-minute conversation, Morgan reveals how he’s built the team.

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“Jeff has recruited Rockstars and built winning cultures for 25 years. Finally, he shows us how!” —Brad Feld, Managing Director, Foundry Group Venture Capital