How to Hire for DNA Fit (Recruit Rockstars 464)

How does a startup with a dozen people change a monolithic industry?

It’s simple (but not easy)… Hire for DNA Fit

And Brian King does it consistently.

He’s CEO of Realto, the Kansas-based Private REIT (Real Estate Investment Trust) marketplace. Brian & his team saw a gap in the market: there were limited options to buy and sell privately-held real estate.

So they created one.

Now, what used to be a manual paper-laden process is streamlined to days instead of months.

And he’s onto something big….

Investors include KCRise & Firebrand Ventures.

In this 20-minute conversation, Brian reveals how he & his team hire primarily for DNA Fit (even before skills & competencies). And why it’s helped them change an industry.

Wait! Would you like a free copy of our bestselling book Recruit Rockstars?

“Jeff has recruited Rockstars and built winning cultures for 25 years. Finally, he shows us how!” —Brad Feld, Managing Director, Foundry Group Venture Capital