Strong Suit 111: Candidates visit your Careers site everyday. Are you converting them?

Derek Nelson is founder and head of Clique Studios, one of the fastest-growing website creation firms in Chicago.
With 400 new websites under his belt, Derek has mastered the science of converting visitors into qualified leads.
In this 20-minute interview, he reveals:
– The first thing to do when designing your next website
– The myths of website conversion
– Why video is so important to driving conversion
– How to avoid groupthink in website design