Strong Suit 122: Using Your Company's Unique DNA as a Competitive Weapon

You know that your company is unlike any other. And now – for the first time – we know exactly why.
My guest today is Maddie Grant, founding partner of WorkXO which pioneered the Workplace Genome.
Just as with a human gene, Maddie has dissected workplaces for years to discover the 8 unique Markers that describe the DNA of a company.
Once you know them, you can activate your culture to attract the right people, increase employee engagement, and unleash human potential.
In this 20-minute interview, Maddie reveals the 8 markers, and how to use them for your competitive advantage. You can’t afford to miss this one.

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“Jeff has recruited Rockstars and built winning cultures for 25 years. Finally, he shows us how!” —Brad Feld, Managing Director, Foundry Group Venture Capital