Strong Suit 129: GE Knows How to Recruit Like a Marketer


Imagine having a line outside your door of talented Rockstars who want to come work for your company.
You can make it possible, but you’ll have to treat Recruiting like Marketing, not like H.R.
Shaunda Zilich is the Global Employment Brand Leader for GE. In this 20-minute interview, she shows us the way.
She’s an expert at developing a pipeline of candidates by creating a compelling message & employer value proposition.
Shaunda’s also created a remarkable candidate experience & brand ambassador program, both of which are necessary if you’re going to attract the best.
Do these things, and you’ll never post a job or hire a headhunter again!