Strong Suit 138: How He Keeps Groupon on Candidates' Radar

James Ellis heads employment branding at Groupon, the massive global company.
His mission is to keep Groupon in front of potential candidates, across all digital channels. Not an easy task in these days of record-low unemployment.
James also hosts the TalentCast Podcast, and has been studying this for years.
In this 20-minute interview, James reveals how to get passive job seekers – people that aren’t looking for a new job – to pursue your company.
Wouldn’t that be a nice change?
He shows how to find them, build awareness, drip on them, and engage them ? before your competitors get to them.