Strong Suit 150: What's the One Secret Behind All of Amazon's Secrets?


Unless you live under a rock, you know that Amazon has gone from selling its 1st book in 1995 to $150B in annual revenues. It’s simply breathtaking.
It’s also scary. If you’re not competing with Amazon, I’ll bet dollars to donuts that you soon will be.
In this very special 150th episode, I tracked down one of the world’s foremost experts on Amazon, John Rossman. As an early Amazon employee (he launched the Amazon Marketplace business), John studied the business inside & out.
He went on to write “The Amazon Way: 14 Leadership Principles of the World’s Most Disruptive Company.” I’ve read this book three times, because it explores Amazon thru the lens of talent.
Turns out, Amazon’s secret isn’t its technology or warehouses or operational excellence or Whole Foods acquisition. It’s none of that, yet all of that. It’s a revolutionary approach to recruiting & leading talent.
John is Managing Director at Alvarez & Marsal, the prestigious turnaround and growth consulting firm
So, how does Jeff Bezos do it? Invest 20 minutes with John & me, and you’ll find out.