Strong Suit 167: 200K babysitters + 300K parents + $40M venture capital = 1 Rockstar CEO

I’ve known Lynn Perkins for 20 years & she’s the real thing.
7 years ago, out of personal need (yet another babysitter canceled for her baby twins), she created UrbanSitter.
It’s the San Francisco-based online service & mobile app that allows parents to search for, book, pay, review, and recommend babysitters & nannies.
Fast forward to today. She’s successfully built a robust 2-sided model … with sitters on one side and parents on the other.
But how did she do it?
How do you recruit Rockstar talent when they’re not employees? How do you build a healthy culture that pervades both sides of the marketplace? And how do you land the early believers when the business model is still just a concept?
In this 20-minute discussion, Lynn reveals the secrets of how she pulled it off.
By the end, I’m sure you’ll agree she is the epitome of a Rockstar.

Wait! Would you like a free copy of our bestselling book Recruit Rockstars?

“Jeff has recruited Rockstars and built winning cultures for 25 years. Finally, he shows us how!” —Brad Feld, Managing Director, Foundry Group Venture Capital