Strong Suit 228: How Her Team Delivers Custom-Made Shoes In A Month


Sandra Gault is CEO & Founder at True Gault, the high-tech fashion company. Using super-cool technologies, True Gault delivers custom-made women’s designer dress shoes in 4 weeks.
Based in NYC, True Gault addresses 2 major problems: standardized shoe sizing leads to ill-fitting shoes; and shoes are nearly impossible to buy online with confidence.
To solve the problem, True Gault uses 3D imaging software & patent-pending fit formula to create custom-fit shoes, hand made in Spain.
Her customers simply take 3 pictures of each foot via the iPhone app. The smart technology generates her unique size & a 3D model of each foot, obliterating past reliance on traditional sizing. 
The result? An innovative shopping experience & a custom pair of heels, made to order, delivered in 4 weeks and backed by a 100% Fit Guarantee.
Sandra took her experience as an executive at Kodak Imaging & applied it to making high heels more comfortable.
She & her team recently secured funding from legendary venture capitalist Tim Draper, who invested via True Gault’s innovative equity crowdfunding campaign.
In this 20-minute conversation, Sandra reveals how she’s building an organization combining left-brained & right-brained talent.